How to Explain PuMP to Your Colleagues
You probably want your colleagues to feel as excited and engaged in PuMP as you do, so they’ll join your Measures Teams and use PuMP.
But it can be a big challenge to hit the right note when you’re explaining PuMP steps to your colleagues. It’s too easy to overwhelm them with detail, and underwhelm them with why they should bother.
It’s too easy to over-explain PuMP.
In dozens of PuMP Blueprint Workshops, I’ve watched people during the Measure Gallery activity, as they practice introducing PuMP to their visitors.
One mistake is made time and again: they over-explain the detail and under-explain the value.
You have to get the why-what-how balance right.
Best-selling author, Simon Sinek, says we have to start with why. Your colleagues won’t put gumption and effort into doing something different just because. They need a good reason. A very good reason.
To get more engagement for PuMP, we need to certainly focus more on ‘why’. But we shouldn’t ignore the ‘what’ and ‘how’. But they need a good balance, and here’s a recipe that balances them well:
- A sentence on context, like what PuMP is.
- Two or three sentences on the top struggles people have with measuring performance, and hinting at the bad KPI habits that cause those struggles (the why).
- A sentence or two on what PuMP does instead of the bad KPI habits (the what).
- A couple of sentences describing what the experience is like when using PuMP (the how).
Don’t teach. Don’t educate. Don’t demonstrate. Don’t pressure. Simply describe.
Watch how I do this…
In the following series of 1-minute videos, I use the above recipe to explain PuMP as a whole, and each of it’s eight steps. By all means, share these videos with your colleagues, in any way that helps you to engage them in PuMP. But I encourage you to use the videos as inspiration, to fine-tune how you introduce PuMP to your colleagues. It will significantly increase your chances of engaging them, so PuMP can help them.